Integrated marketing communications campaign case study

Integrated marketing communication case study hewlett packard

He and millions of other low-income teens from New York City have been putting their health at risk with poor dietary choices. So, what can be learned from this mix of traditional and digital marketing? This is because consumers still crave variety. Importantly, Apple came across as the good guy, always telling PC not to be so hard on himself. Garnier realized that fans came to Bonaroo for music, not marketing, so it was crucial to present consumers with a meaningful experience. Such foods may be combined with Coca Cola brand drinks for menu optimization, which may include specialty beverages such as Diet Coke, Cherry Coke, and others CokeSolutions, It was not only seen as a financial success but also groundbreaking, insightful and authentic. A huge buzz created by the integrated marketing effort made DLTs responsible for nearly a quarter of the Taco Sales. Coca Cola has repeatedly been ranked as the number one soft drink in the world as a direct result of their aggressive advertising campaigns, and was even the first soft drink consumed by astronauts in space Hartlaub, All of this led Mike and his friends to go with LifeStyles as their condom supplier, positioning the brand to take over the 2 spot in the market. Integrated Components Used The integrated components used by Coca Cola employed a mass media methodology which included television advertising, print media and banner ads. Super fun videos captured of crowds interacting with exhibits, as well as videos help the world get in on the action. Meals comprised of convenience foods such as hamburgers, hot dogs, French fries, etc.

The company had previously relied on mainly TV and movie ads, which gave it a certain level of visual familiarity. Check out our lululemon case study on brand ambassadors.

coke integrated marketing campaign

Case Study Examples of Integrated Strategies Here are some digital and traditional media case studies that demonstrate just how effective an integrated approach has the potential to be when strategically executed.

In this blog, we explore 7 of the most effective campaigns, from the s to today.

deca integrated marketing campaign examples

Such foods may be combined with Coca Cola brand drinks for menu optimization, which may include specialty beverages such as Diet Coke, Cherry Coke, and others CokeSolutions, In an ingenious move back inthey started the lidlsurprises campaign, which promoted an exclusive farmers market event.

Accurate Tracking of Customer Metrics These types of digital campaigns allow so much data to be tracked easily which can inform future business plans as well. Comparative Importance of the Components A comparison of the relative importance of the Coca Cola IMC components reveals a marketing communications mix which is iconic.

Integrated marketing communications campaign case study

Although from different decades, each one provides useful lessons on how to achieve integrated marketing success. Coca Cola has established itself as a player on the large-scale stage as a direct outcome secondary to the comparative importance of the components of the integrated marketing communications mix.

Integrated marketing communications examples red bull

The rank and positioning of the elements used as part of the integrated marketing approach cannot therefore be overstated. Impactful out of home advertising like lamp post banners and billboards alert city dwellers a new surprise is on the way. Mobile marketing endeavors send out text messages in an attempt to personalize promotions, and viral marketing exertions rely heavily on word-of-mouth communication from brand loyalists Wilkin, Influencer looks daily with social media superstars and micro-influencers alike. Living in tents under the hot summer sun is nothing new to them, but at the same time, they'd appreciate having access to the comforts of home. After a long night of crazy pursuits, they finish at Taco Bell for a bite before heading back. Integrated Components Used The integrated components used by Coca Cola employed a mass media methodology which included television advertising, print media and banner ads. Record-setting sales and revenues, brand visibility and recognition and positioning on the global market are indicative of the Herculean levels of accomplishment achieved by the company. They enlisted three runners - Eliud Kipchoge, Zersenay Tadese, and Lelisa Desisa - into the race, made it easy for viewers to follow with the hashtag Breaking2 and even created a custom Nike Vaporfly Elite shoe emoji. Activation with VR and video of other iconic Porsche driving experiences on the side lines. However, the trick is to get your audience to a digital platform of their choosing and have them engage there as well. Cellular The Scenario: U. He wanted to learn more about sex, but all the advice he read in magazines and online communities seemed a little far-fetched. To achieve this, the brand decided to play with expectations and create something that was silly, rather than serious.

A montage of Instagram posts in which customers were trying the DLTs for the first time.

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Integrated Marketing: 7 Successful Campaigns Through the Decades