Value chains real or virtual
Room specifications and dimensions are preloaded into the system, and 3-D VR room design ensures the fit and finish meets architectural specs and the needs of the customer.
Traditional value chain
A virtual reality supply chain allows organizations to design and architect in 3-D, evaluate designs and make critical decisions about new products and customer buying decisions. This translates to new value for the consumer. Doing more business on the Internet. Moreover, the two chains must be managed distinctly but also in concert. The Value Matrix The new relationships that companies such as USAA are developing with customers spring from a matrix of value opportunities. Information technology helps in holistic view of physical value and making it efficient and effective. In the marketspace, businesses can redefine economies of scope by drawing on a single set of digital assets to provide value across many different and disparate markets. USAA integrated information about customers and distributed it throughout the company so that employees are ready to provide products, services, and advice anytime a customer contacts the company. Virtual Value Chain A physical value chain consist procurement of raw materials, operations, delivery, sales and marketing and service.
For example, the company went one step further for the boat owners: It designed financing packages for purchasing boats.
These companies are joining the burgeoning ranks of major high-tech firms in the business-to-business sector that have become Internet marketers; the group includes GE Plastics, SunMicrosystems, and Silicon Graphics, all of which use the Web to establish and maintain relationships with selected accounts.
She has experience as a 3-D designer and developer of degree renderings, large scale program integration and virtual reality project management, and global supply chain sourcing and management.
Value chain in information systems
The traditional product of a major record label such as Geffen is a package of prerecorded music captured on an audiocassette or compact disc. In effect, they apply the generic value-adding activities to their virtual value chain and thereby exploit what we call the value matrix. The first, Visibility, is where businesses co-ordinate, measure and sometimes control business processes. To understand and get a grip of the interaction between these two markets, John Sviokla and Jeffrey Rayport created the Virtual Value Chain model. The Internet affects all primary activities within an organization. Creating value in any stage of a virtual value chain involves a sequence of five activities: gathering, organizing, selecting, synthesizing, and distributing information. Each stage of the virtual value chain—as a mirror of the physical value chain—allows for many new extracts from the flow of information, and each extract could constitute a new product or service. The Law of Digital Assets. A virtual value chain activity that runs across customers and suppliers can be supplemented through customer feedback, interests, and concerns. While the information used in such products also aids physical processes and feeds into a physical end point—an automobile, a compact disc, an insurance policy—it is also the raw material for new kinds of value. Distribution: The last stage of the virtual value chain is delivery of information to the end user. By using digital code as its raw material rather than chemicals as in traditional photography, Image can offer higher value to its customers in a number of ways. Secondly, capability in which physical steps in the value chain may be substituted with virtual ones to create a parallel value chain in the marketplace, with steps that are faster, better, more flexible or lower cost. Organization needs to devise a strategy which is convergence of technology, brand marketing, product innovation and world-class service.
Finally, businesses use information to establish new customer relationships. The Law of Digital Assets. For instance, managers often use information that they capture on inventory, production, or logistics to help monitor or control those processes, but they rarely use information itself to create new value for the customer.
Customers can also request software from FedEx that allows them not only to track their parcels but also to view at any time the entire history of their transactions with FedEx.
On this network will be multimedia documents that describe a wide range of products, from toys to towels to auto parts. Service is the key factor in maintaining good customer relationship.
Virtual value chain examples
In the second stage, mirroring capability, companies substitute virtual activities for physical ones; they begin to create a parallel value chain in the marketspace. Creating value in any stage of a virtual value chain involves a sequence of five activities: gathering, organizing, selecting, synthesizing, and distributing information. Many businesses use these value chains such as banks that provide services to customers in the physical word at their branch offices and in the virtual world online services. Digital Equipment Corporation, making a comeback from its slump in the late s, has developed a new channel for serving customers on the Internet. Rayport teaches as a faculty member at Harvard Business School and serves as a strategic advisor to corporations and private equity firms focused on information, retail, and digital marketing services. In the virtual world of information, they established common global specifications for manufacturing, integrated component systems centrally, and even drew suppliers into the design process. The value matrix guides managers as they consider how to establish the processes necessary to exploit new opportunities. Secondly, capability in which physical steps in the value chain may be substituted with virtual ones to create a parallel value chain in the marketplace, with steps that are faster, better, more flexible or lower cost. Moreover, the two chains must be managed distinctly but also in concert. In effect, they apply the generic value-adding activities to their virtual value chain and thereby exploit what we call the value matrix. We believe that those who choose to ignore this technology will be left in the dust of great supply chain organizations. It parlays its digital assets across many forms, from newsprint to catalogs to videos. The China Internet Company may perform similar functions for an entire burgeoning national economy. What is the Virtual Value Chain? In addition to the physical market, the abstract market is becoming more and more important.
based on 109 review